GambleAware launches first women-focused national campaign

Running until the end of March, the campaign will promote treatment and support for gambling harm, drive awareness of support and signpost women to the National Gambling Treatment Service.

The campaign will run across radio, magazines and in digital media, and target women aged between 18 and 54.

GambleAware said it developed the campaign in response to recent research on women and gambling harms, with a YouGov report backed by the charity finding that 10% of women in Great Britain experience some level of gambling harm.

“Following the success of the previous campaign, we are continuing with our targeted approach to make sure women are not overlooked in the drive to raise awareness of gambling treatment and support,” GambleAware communications and engagement director Zoë Osmond said.

“These findings highlight an increase in women suffering from gambling harm, and we hope this campaign will help to signpost those experiencing harms to the help that is available.”

The launch of the new campaign comes after GambleAware last week partnered with research organisation Expert Link on a initiative to co-design and deliver a nationwide network of people with lived experience of gambling harms.

Expert Link will design an independent network that will operate across Britain and be representative of the entire British community, focusing on equality, diversity and inclusion.