ICE365 Live: LatAm headlines – Day two
| By Robin Harrison
After hearing from Argentina and Brazil, Agustin Cikes rejoins Katie Goldfinch to run through the latest developments in a number of other markets, focusing on Mexico, Peru and Colombia.
He also discusses the importance of omnichannel solutions, as a way to ensure in-person and digital channels grow in tandem.
This piece was broadcast live from ICE London 2022, in the ICE365 Live studio.