Raketech launches new casino brand Rapidi

iGaming affiliate marketing giant Raketech entered the online casino market with the launch of its new brand Rapidi.

Powered by Bethard Group’s Together Gaming platform and featuring Trustly’s rapid deposit solution Pay N Play, the offering will be promoted across Raketech’s network of affiliate sites.

“I’m excited to launch a new product vertical that will support growth across Raketech’s core business and provide new insight to share in dialogue with our partners – the gaming operators – as part of our strategy to deliver win-win partnerships,” Raketech chief executive Michael Holmberg said.

Raketech aims to gain additional insight into casino player habits through the launch, which it will use to enhance its core affiliate assets and improve lead conversion.

“We never stop learning and have a data-driven approach to improving our products and business strategy,” Holmberg explained. “Rapidi will help us study a modern casino player’s behaviour and gain insight to help us understand more about the performance of our products and increase conversion.

“We will analyse the results to better serve our users with quality content and generate valuable leads for our partners.”

Rapidi, which operates under licences from the Malta Gaming Authority and Swedish regulator Spelinspektionen, is currently available to players in Sweden and Finland, with Raketech planning to expand the brand into other European markets.