Playtech expands casual games division with Funtactix deal

Playtech has unveiled plans to enhance its presence in the casual games market after completing the acquisition of film and television-based games publisher Funtactix.

Although terms of the deal were not disclosed, Playtech said in a statement that the acquisition forms a “central pillar” of its long-term casual games strategy, which began with the creation of the Plamee development studio in 2014 and the purchase of Yoyo Games last year.

Working as part of Playtech, Funtactix will continue to facilitate partnerships with entertainment property owners as well as publish in-house and externally developed titles under the ‘FTX Games’ publishing division.

Playtech said further details in regards to development projects and individual titles will be made in the near future.

Shimon Akad, chief operating officer at Playtech, said: “The Playtech casual games division has a clear strategy and direction and we're very confident it will continue to go from strength-to-strength.

“The acquisition of Funtactix, in addition to Plamee and YoYo Games, enables us to offer a complete suite of content and software to players, designers and third parties including some of the largest studios and brands in the world.”

Related article: Playtech to acquire Yoyo Games