What’s new at ICE London 2022?

The two-year gap since the last edition of ICE London has given the Clarion Gaming team time to totally rethink the show experience, managing director Stuart Hunter explains. This means there’s going to be a lot that’s new at the ExCeL.

One of the most exciting additions to the show floor is the ICE365 Studio, which will broadcast live each day. The Studio builds on the launch of ICE365.com in 2021, and will feature regular news and interviews featuring high-profile industry figures, to bring the show to those unable to be in London.

Elements from past years will also have a new look and feel. The Esports Arena has been refreshed, in partnership with Allied Esports, and ICE VOX has been tailored and shaped around stakeholders’ needs.

The visual aspects of ICE will remain closely under wraps until the doors open in April – but visitors are going to be blown away. “ExCeL will never look so good,” Hunter says.