What will ICE London 2022 look like?

ICE London has seen a number of exhibitors postpone their involvement in this year’s show, though Clarion Gaming managing director Stuart Hunter remains extremely bullish about what the event has in store.

There are still more than 450 brands participating at ExCeL London and ICE 2022 will still be around 80% of a traditional show’s size. Those not taking part this year, he adds, are all committed for 2023.

This may mean that ICE London feels slightly different compared to previous years, but there is an increased emphasis on quality over quantity, so all sectors of the market will be catered for across all channels.