Kindred bolsters compliance efforts with GiG partnership

Kindred Group has joined forces with Gaming Innovation Group (GiG) as part of an effort to strengthen its affiliate compliance processes.

Under the agreement, the Unibet owner will deploy the GiG Comply marketing compliance technology to track affiliate activity and content for its brands.

Kindred will also be able to use the self-service monitoring solution to monitor the various promotional content including text, image and banner promotions across its brands.

GiG Comply can scan up to 30,000 web pages every day, producing a daily list of the locations where a certain brand is mentioned.

“I am looking forward to working with the GiG Comply product to strengthen our existing compliance processes and ensure our affiliate activity is compliant and sustainable,” Kindred’s head of affiliates Ryan Henderson said.

Richard Brown, chief operations officer at GiG, added: “Kindred is one of the leaders in gambling compliance and we share the same ambition for a safe and trusted gambling environment.

“Our leading marketing and compliance technology will allow the Kindred affiliates team to monitor and control affiliate mentions, alongside their existing processes.”

The move comes after Kindred in February reported a 20.8% year-on-year rise in revenue for 2018.  Revenue amounted to £907.6m (€1.05bn/$1.18bn) in the 12 months ended December 31, 2018, with sports betting contributing £435.6m of the total, up 25.7% year-on-year.