Hard Rock to drive responsible gambling with PlayersEdge

Hard Rock International has launched PlayersEdge, a new initiative designed to help customers learn about responsible gambling and how to better manage their gaming habits.

The program will be implemented across all Hard Rock and Seminole Gaming properties, with the aim of reaching all types of players at the casino sites. The initiative will comprise print, digital, web, social and live activations.

Features of PlayersEdge will include a voluntary self-exclusion that customers can opt into, as well as referrals to professional help and counseling services.

“We built PlayersEdge by listening to gamblers; we want to communicate the right information by appealing to how they actually think and behave in casinos,” Hard Rock’s vice president of global social responsibly, Paul Pellizzari, said.

“By understanding the risk profiles and experience levels of different player types, we can segment and target information more precisely, bringing a new focus on preventing problems before they start.”

Read the full story on iGB North America.

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