GVC and Hero join Swedish igaming operator body
GVC Holdings and Hero Gaming have become the latest gaming operators to sign up as members of the Swedish industry assocaition Branschföreningen för onlinespel (BOS).
The two gaming operators now join the likes of Paddy Power Betfair, Betsson, Kindred, MRG, William Hill and SG Digital as members of the organisation. BOS has more than 20 members in total.
Membership will cover all gaming brands owned by both operators. For GVC, this will include bwin, PartyPoker and PartyCasino, and for Hero, its Casino Heroes, Speedy Casino and Speedy Bet brands.
“BOS's ambition is to gather the best online gaming companies on the Swedish gaming market; Hero Gaming and GVC had no difficulty claiming their place among these operators,” said BOS secretary general Gustaf Hoffstedt.
“Through the diverse range of companies we represent – we have over 20 online gaming companies in the association – and the experience of our members, we want to take the lead to ensure the Swedish licensing system will be a success.”
Meanwhile the BOS has also changed its membership program so that there is now only one type of membership for the organisation. Previously it had a tiered membership structure.
Previously, some members were given more voting rights that others, but the new system will ensure that each company is a full member and will have a voting right.
“That system was necessary when the association started as Sweden's first gaming industry association in 2012, but as the market has matured, there is no reason not to treat all members equally,” Hoffstedt said.