Sports betting moves into the mainstream: Lloyd Danzig, Sharp Alpha Advisors

The boom of sports betting in the US is happening against a market driven by consumer preferences, says Lloyd Danzig, founder and managing partner at Sharp Alpha Advisors.

Operators are competing for integral market access and popular customer bases, making way for a crowded but profitable sector.

While still in its early days, the sports betting industry in the US has a wealth of opportunity for consolidation. Beyond this, Danzig says, operators will eventually move from customer acquisition efforts to customer retention efforts, as the market continues to grow.