FanDuel partners Chicago’s United Center to launch new retail sportsbook
| By Robert Fletcher
Flutter Entertainment-owned FanDuel Group has announced plans to open a new retail sportsbook at the United Center, the home of National Basketball Association team the Chicago Bulls and National Hockey League franchise the Chicago Blackhawks.
Pending necessary approvals, the sportsbook facility will be set over two floors and allow fans at the venue to place a wide range of bets across a host of sports events and contests.
The addition of the sportsbook would mark an expansion of the partnerships that FanDuel already has in place with both the Bulls and Blackhawks. These existing deals include media, VIP fan experience and advertising assets.
While awaiting regulatory approval from the Illinois Gaming Board, the United Center and FanDuel will build a non-wagering space adjacent to the main atrium. This FanDuel-branded facility will allow fans to watch live sports action while attending events at the arena.