NBA extends data deals with Genius and Sportradar
| By Daniel O'Boyle
The National Basketball Association (NBA) has extended its official US betting data partnerships with both Sportradar and Genius Sports Group.
Under the deals, Sportradar and Genius Sports Group have non-exclusive rights to distribute official NBA and WNBA betting data to betting operators in the US.
“We are pleased to extend our partnership with the NBA for official NBA betting data in the US market,” Steve Byrd, head of global strategic partnerships at Sportradar, said.
“As legalized sports betting expands into more states and grows in popularity overall, this presents us with a tremendous opportunity to continue spearheading cutting-edge NBA feeds and betting products for operators, while redefining the customer experience for the fans.”