GiG signs expanded sportsbook deal with Macedonia’s KAK

Under the deal, GiG will provide KAK with its end-to-end omni-channel sportsbook solution.

The retail aspect of the agreement will cover an initial 25 KAK land-based sports betting locations across North Macedonia.

GiG’s partnership with Betgenius will also mean KAK will have access to end-to-end live data, trading and risk management services, allowing it to offer players official sports betting content from over 300 competitions around the world.

The deal, which is based on a combined fixed fee and revenue share structure, will see the new sports betting offerings go live in the second quarter of next year.

“Our recent decision to expand into both the retail and online sportsbook market was a natural step for us, building on our successful land-based casino activities and we see it as a very exciting proposition,” KAK chief executive Ognjan Cigovski said.

“We can now offer our customers a full suite of products across multiple locations as well as online.”

The sportsbook arrangement builds on an existing partnership that was signed in September, under which GiG agreed to power KAK’s online migration.

GiG chief executive Richard Brown added: “By adding our online and over-the-counter sportsbook technology offering to the online casino also powered by GiG, KAK’s end users will have a seamless end-to-end experience.

“We are very much looking forward to working with them to deliver a great product to the local market.”

Last week, GiG also sealed a long-term contract to power a new digital offering for Latvian land-based gambling operator Admirālu Klubs.

The deal will see GiG provide its platform, sportsbook and front-end development services for the operator roll out online betting and gaming in the regulated Latvian market, through a three-year contract.