PMU confirms new chairman and CEO

France's Pari Mutuel Urbain (PMU) has appointed a new leadership team of Bertrand Méheut and Cyril Linette.

Méheut will serve as chairman of the board at PMU, while Linette will take on the role of chief executive.

The pair will link up having previously worked together at French pay-television broadcaster Canal Plus.

Méheut was chairman of Canal Plus from 2003 until 2015, while Linette served as sports director from 2008 until 2015.

In a statement, PMU said: “The goal set for this new direction is to accelerate the revival of activity and brand on the core business of the PMU through the conquest of new customers, products and service innovation, the consolidation of its physical network and the international development of betting on French races.”

The double appointment comes after PMU last week picked up a shared online poker liquidity licence in France.

Awarded by French regulator ARJEL, the licence will allow PMU to offer services in the shared liquidity market between France, Spain, Italy and Portugal.

Related article: GVC, PMU obtain shared liquidity licences in France