Bulgarian Football Union seals Genius Sports data deal

The Bulgarian Football Union (BFU) has agreed a new partnership with Genius Sports that it claims will revamp how it captures, controls and distributes live data.

The agreement will see the BFU publish real-time statistics from its domestic leagues and cup competitions across its website, a new mobile app, its social media assets and broadcasting feeds.

Genius Sports will also deploy its Football LiveStats system, which captures advanced statistics on games, with the BFU system for managing competitions to be integrated with the supplier’s technology. This will allow the governing body to create official statistical records on individual players, teams and tournaments.

“We are glad to have found such a renowned partner as Genius Sports to put forward this project,” BFU marketing and communications director Hristo Zapryanov said.

“Digitalisation was one of the main priorities in our strategic plan and to use the vast experience of Genius Sports in data gathering and statistics will allow the Bulgarian Football Union to enrich the fan experience and to increase the value of the First and Second professional leagues brands.”

Genius Sports head of football Daniele Gonteri said he was proud to be helping the organisation by maximising the value of their assets.

“Providing official, accurate and real-time data feeds on all BFU competitions is vital to supporting their digital development, creating meaningful connections with their fans and streamlining their operations,” he said.