BMM agrees strategic deal with American Gaming Association

BMM Testlabs has entered into a strategic alliance with the American Gaming Association (AGA).

Under the multi-year agreement, BMM will share its expertise on gaming and regulatory issues with the AGA and its various members.

BMM and the AGA will work together on a co-piloted effort to drive regulatory reform, as well as collaborate on joint research, whitepapers and educational forums.

The gaming testing laboratory and technical consultancy will also take part in AGA committees and events, as well as join the AGA board of directors and its Public Policy Committee.

“BMM is a trusted partner in an industry that is in constant motion and a tremendous resource for the AGA as we gain traction on issues like sports betting and the next generation gaming policy,” AGA president and chief executive Geoff Freeman said.

Martin Storm, president and chief executive of BMM, added: “BMM is very pleased to partner with the AGA to help prioritise and drive an efficient regulatory reform process.

“It’s a significant reflection on our 36 years of dedication to integrity, innovation and quality within the global gaming industry and we look forward to developing relationships with and meeting the needs of the AGA and its members.”

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