All India Gaming Federation partners Betradar

The All India Gaming Federation (AIGF) has linked up with Betradar in an effort to explore opportunities for sports betting and gaming in the Asian country.

Under the deal, the AIGF will work with Betradar to drive improved awareness and understanding of gambling activities, as well as explore platforms, channels and initiatives suitable for the Indian market.

The AIGF focuses on assembling a group of responsible stakeholders to help the country move towards a more open and transparent betting and gaming market.

“The sports betting world is a patchwork of unique frameworks, set ups, priorities and conditions,” AIGF chief executive Roland Landers said.

“Our objectives require us to pool information and perspectives from all of these, especially those from the developed markets, in order to help us set out the strongest and safest proposition for the Indian market.

“Betradar works with 600 sports betting operators around the world, as well as various national regulators and law enforcement agencies; they are uniquely placed to give us a broad, deep and clear view on global sports betting and help us achieve our objectives.”

Lorenzo Caci, director business development and strategic partnerships for Betradar, added: “India has the potential to be a truly exciting market, with so many hugely passionate sports fans.

“The AIGF’s faith in our experience, our perspective and our commitment to helping India do it right is much appreciated and we look forward to working together over the coming months and years.”

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