Sustainability and Investment: Anna Jein, Kindred Group

Consideration of environmental, social and governance (ESG) factors have become a hot topic in the gambling industry.

Anna Jein, sustainability manager at Kindred Group, has seen an increased focus on ESG metrics in recent years, emphasising how it seems to be a “pre-requisite” to having long-term success.

Jein stresses the importance of integrating ESG throughout a business, believing that it greatly influences both key business decisions and consumer preference. In all, Jein places focus on what ESG can do for Kindred- and how it can propel the company along.