Svenska Spel brings in Nylander as new sustainability manager

Swedish gambling operator Svenska Spel has appointed Kajsa Nylander as its new sustainability manager.

Nylander will join Svenska Spel in January after stepping down from her current role as sustainability manager at Swedish liquor store chain Systembolaget.

In her new role, Nylander will be responsible for the group’s sustainability work, with a particular focus on gambling responsibility. She replaces Scarlett Roa, who will leave Svenska Spel later this month.

“The Swedish gaming market is an industry in change with the new gaming legislation, which makes it a very exciting time,” Nylander said. “Svenska Spel already has solid sustainability work, and I look forward to being able to participate and continue to develop the work on both gaming responsibility and the group’s other strategic sustainability issues.”

Joakim Mörnefält, communications director at Svenska Spel, added: “Kajsa's solid background in sustainability and change work will be of great benefit to Svenska Spel's sustainability work with a focus on gaming responsibility. Her skills and experience give us the best possible conditions to further develop our leading position in gaming responsibility.

“With Kajsa on board we will be able to take the next step towards even better gaming responsibility tools and minimise the risk of players getting into gambling problems.”

The appointment comes after Svenska Spel last month announced that it donated more than SEK50m (£4.1m/€4.7m/$5.2m) to grassroots sports in the country for the seventh consecutive year as part of its Gräsroten initiative.

Funding was distributed to a total of 8,556 associations across 71 sports, with more than half of this (SEK29.9m) going to football. Ice hockey followed with SEK5.8m, and then floorball with SEK2.2m.