Paddy Power Betfair names new UK, Ireland marketing chief

Paddy Power Betfair has appointed Michelle Spillane as its new marketing and brand director for the UK and Ireland.

In her new role, Spillane will oversee all marketing and brand efforts in the UK and the bookmaker’s native Ireland.

Spillane joins the company from Irish public-service broadcaster RTÉ, where she had served as director of global marketing for the past four years.

Earlier in her career, Spillane spent time as chief marketing officer for the Irish division of Microsoft, as well as head of marketing for the Bank of Ireland.

In addition, Spillane spent two-and-a-half years as marketing director for the ITV Worldwide arm of UK commercial broadcaster ITV.

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