Olsson to lead unified Play’n GO customer-facing division

Play'n GO chief executive Johan Törnqvist is not looking at making “wholesale changes” at the gaming content provider despite the unification of the sales and account management teams under sales director Magnus Olsson.

Törnqvist told iGamingBusiness.com that in seeking to streamline the organisation, bringing the customer-facing divisions under the same umbrella will improve efficiencies.

However, when asked whether further promotions or departures were in the pipeline following confirmation of Olsson's expanded role earlier this week, Törnqvist said: “We’re not rushing into anything here and we aren’t looking to make wholesale changes.

“What we’re doing as a company is working well we are just tweaking it so, for now, there are no major changes expected.”

The restructure was described by the company as “the first step in a strategy to focus on getting the most out of the customer-facing departments, and to create a globally streamlined sales organisation within the business”.

According to Törnqvist, a focus on improving the customer experience is at the heart of the strategic move.

“We’re aiming to streamline the organisation and bring sales and account management, our customer-facing departments, closer together for a better client experience,” he said. “This move will bring the knowledge and experience of both sectors together to create a more consistent approach to the way we work.”

Olsson (pictured) has considerable experience outside the gaming industry at multinational enterprises such as Hewlett Packard and Juniper Networks.

Törnqvist added to iGamingBusiness.com that having such expertise from outside the sector will bring fresh benefits in the future.

“Magnus’ experience will undoubtedly be of great benefit to the company,” Törnqvist said. “We can test out and import working business models from other industries, and then use them to enrich our current strategies moving forward.

“Magnus comes to us having gained a great deal of experience throughout his career and, in his short time with us, has already shown the qualities that we were looking for in order to move forward in this endeavour.”

Olsson added: “Play’n GO is a rapidly growing company and I look forward to driving continued growth and success here.”

Earlier this month, iGaming Business went behind the scenes at Play'n GO to find out more about the supplier's commercial and creative ambitions after the company announced an innovative collaboration with doom metal band Candlemass.