Global Gaming hands new B2B role to Kollind

Global Gaming has appointed Lars Kollind to the newly created role of head of B2B.

Based at the Global Gaming office in Malta, Kollind will spearhead the company's future B2B offering, with the aim of bolstering its various growth objectives and ambitions.

Kollind joins the firm after a spell as sales director for B2B at Aspire Global.

“I couldn't think of a better time to join Global Gaming; as the organisation seeks to grow, it seems natural to add a new vertical in the B2B product,” Kollind said.

“Drawing from the success story that is NinjaCasino.com, our goal is to keep on focusing on innovation and enhancing the user experience.

“As a consequence, our B2B product focus will be on differentiation in the form of experience customisation, leveraging my experience in the field, as we seek to attract high-profile partners and white label casinos.”

Mark Wadsworth, chief product officer and managing director Malta at Global Gaming, added: “Lars joins us to take complete business ownership and development of our B2B offering.

“His experience and knowledge of the B2B marketplace is invaluable as we continue to put in place the foundations for continued growth of Global Gaming.”

The appointment comes after Global Gaming this month added three staff to its senior management team from Gaming Innovation Group.

Duncan Snaith joined as head of development, while Josie Cassar took on the role of head of payments, and Shireen Haddadeen head of CRM.

Related article: Global Gaming makes trio of senior hires