Former Mr Green CEO Kärrbrink to chair Pariplay

Aspire Global has appointed Jesper Kärrbrink, previously chief executive of Mr Green and Svenska Spel, as chairman of its recently acquired Pariplay business.

Currently chairman and creative director of games developer Green Jade Games, Kärrbrink will take up his new position at Pariplay with immediate effect from today (3 March).

Kärrbrink spent three years as chief executive of Mr Green, serving in the role between April 2016 and April 2019 before departing after it was acquired by William Hill.

Prior to this, he was chief executive at both Euroflorist and Eniro after an earlier spell as chief executive of Sweden’s Svenska Spel from July 2004 to May 2008.

“Pariplay is an exciting company with a strong position in a time of transition for the igaming industry,” Kärrbrink said. “I look forward to supporting the management of Pariplay in strengthening the offering to operators in terms of innovation and competitive strength.”

Aspire Global chief executive Tsachi Maimon added: “Jesper Kärrbrink brings extensive experience from the iGaming industry and game development in particular, including deep knowledge about especially the European iGaming market.

“We have high expectations for Pariplay as an important addition to our B2B-business and as chairman Jesper Kärrbrink will contribute to the refining of Pariplay’s strategy and in realising the full potential of our acquisition.”

Aspire Global finalised its purchase of 100% of the shares in GMS Entertainment Ltd, the owner of Pariplay, for €13.1m (£11.4m/$14.7m) in October of last year.

Last month, Aspire Global reported a 97.5% year-on-year decline in net profit for 2019, putting this down primarily down to a tax settlement in Israel, though the provider was able to report an increase in revenue for the year.

Net revenue for the 12 months to 31 December 2019 totalled €131.4m, up by 26.0% from €104.6m in the previous year.