EveryMatrix names co-founder Hornsletten as commercial chief

iGaming software supplier and white label solutions provider EveryMatrix has appointed Stian Hornsletten, its co-founder and previously chief executive of its casino division, as its new chief commercial officer.

Hornsletten will be tasked with driving the supplier’s commercial strategy and bringing new large operator clients on board, as well as overseeing the sales, marketing and account management teams.

Having co-founded EveryMatrix, Hornsletten served as CEO of the casino business from February 2008 through to July 2011. He was also executive chairman from January 2011 to April 2017, before taking on the role of executive director.

Prior to starting up EveryMatrix, Hornsletten also co-founded BetOnBet, serving as its managing director between January 2001 and February 2008.

“This is a very exciting time to be joining the commercial teams, and I look forward to working together with my colleagues to ensure that the company’s commercial strategy, products and service level are robust in today’s business environment,” Hornsletten said.

“Our goal is to continue to increase market opportunities for partners and clients by focusing on providing our specialised technology and modular solutions alongside excellent service.”

EveryMatrix’s chief executive Ebbe Groes, who co-founded the business with Hornsletten, added: “I’ve known Stian for a long time now and I am thrilled that he accepted to take over EveryMatrix’s commercial growth across all business units, from sports betting, payments to affiliate and, of course, casino.

“Thanks to Stian’s technical skills, passion for this business and comprehensive expertise, I believe we can reach the commercial objectives we have set and prove once more that EveryMatrix is a leading B2B company within the iGaming industry.”