ComeOn names Merzoug as managing director

Cherry subsidiary ComeOn has appointed Lahcene Merzoug as its new managing director.

Merzoug will take over from Tomas Johansson, who had been serving as acting managing director since October.

Johansson will continue in advisory role in order to support Merzoug and others in the ComeOn management team during a transitional period.

Merzoug joins Cherry from Mr Green, where he served as chief marketing officer.

Prior to this, Merzoug had as spell chief business development officer with Evoke Gaming, which is now part of Mr Green.

“ComeOn is a leading player with a number of well-known brands that inspire our industry, and I am honoured to take over as Managing Director after Tomas Johansson,” Merzoug said.

“I look forward to continuing to develop the operations to give the company a clear market-leading position and to strengthen our position as the first choice for customers and employees.”

Anders Holmgren, chairman of ComeOn, added: “Together with the rest of ComeOn’s company management, Tomas has done a fantastic job of quickly reversing the trend within ComeOn, and the company now has more profitable and sustainable operations.

“Lahcene is the right person to take the company forward. His experience of building growth in organisations and his well-documented marketing skills will give us a smooth transition and take ComeOn several steps ahead.”

Related article: Cherry sees revenue increase of 104% in 2017