Betgenius hands Italy-facing role to Desideri

Sports betting solutions provider Betgenius has appointed Luca Desideri, formerly of SBTech, as its new commercial director for the Italian market.

In his new role, Desideri will assume responsibility for driving growth across the Betgenius product set, including its turnkey platform solution and the provision of live data and in-play trading services.

Desideri has more than 15 years of experience of working in the Italian gambling market, having most recently served as SBTech’s country manager for four years.

Prior to this, he was product manager for sportsbook and casino at Cogetech in Italy, and also spent eight-and-a-half years with Rome-based, gambling-focused management consultancy MAG.

“I’m delighted to join Betgenius, a modern, fast growing and highly trusted international giant,” Desideri said. “Together with our great team, I look forward to achieving big things in this complex and highly competitive market.”

Matt Stephenson, global partnerships director at Betgenius, added: “In Luca, we have identified a proven Italian market expert who will be able to provide strategic direction and strong leadership as we continue to invest and grow in the country. His knowledge and experience of sportsbook technology is second-to-none.”

Betgenius has been active in the regulated Italian market since 2015.