BetConstruct names Hoffmann as VBet marketing chief

iGaming solutions provider BetConstruct has appointed Viktor Hoffmann, former CEO of Marathonbet, as global marketing director for its B2C brand VBet.

Hoffmann joins BetConstruct having most recently served as chief marketing officer at Addison Global, the operator behind MoPlay.

Prior to this, he spent 18 months as chief executive at online betting operator Marathonbet and also had a spell at igaming services provider Panserve, first as head of product and development, and then chief product officer.

Earlier in his career, Hoffmann had just over two years working in William Hill's customer relationship management team, and also spent two-and-a-half years as client services manager at Bwin.

Hoffmann’s first senior role in the gaming industry was at GTECH, where he was key account manager for the GTECH Interactive division.

“We will revive and reintroduce this distinctive, reputable and trusted brand to the masses and bring innovative new experiences and outstanding value to customers globally,” Hoffmann said.

“We have a great story to tell, fantastic strategic partnerships to announce and we will leverage the full backing of the entire BetConstruct portfolio.”

Vigen Badalyan, founder and CEO of BetConstruct, added: “I am delighted Viktor will join our family and apply his formidable experience and energy to take VBET on the next stage of growth.

“Our B2C brand is where it all began for us and now we are ready to come full circle and welcome everyone to enjoy their game with VBET.”

The appointment comes after BetConstruct in April agreed to launch a new premium fantasy sports experience in the US, through a partnership with Atlantis Gaming Corporation and the Pro Football Hall of Fame.