FDJ announces deal with Plug and Play Retail to support start-ups

Plug and Play is a California-based early-stage investment business that targets start-ups with high growth potential. As part of the deal, FDJ will provide support to Plug and Play’s start-ups and partake in the selection of its next start-up promotion.

The partnership will focus on identifying key customer experience trends and technology.

“As part of its innovation strategy, FDJ has been supporting many start-ups,” said Raphaël Botbol, directors of strategy, innovation and new activities at FDJ.

“Thanks to this partnership that we have forged with the abundant Plug and Play ecosystem, we have the ambition to develop relationships and collaborations that will inspire and support the modernization of our network by putting innovation at the heart of the customer and retailer experience.”

Play and Go will provide FDJ with market player relationships and allow it to cement its place in France while expanding internationally.

“We are very happy to see FDJ join Plug and Play Brand & Retail,” said Christian Kunz, director of Plug and Play France.

“Since 2016, we have been supporting traders more traditionally. It is with great excitement and joy that we welcome FDJ who, through its unique positioning and its knowledge of the start-up ecosystem, will bring a new point of view and vision to our cohort of partners. “