Allwyn completes rebranding from Sazka

Sazka rebranded to Allwyn in December 2021, to reflect its shift in focus from lottery operations to a global gaming business.

Sazka Entertainment AG will now be known as Allwyn AG, while Sazka Group will be known as Allwyn International.

The names of Allwyn International’s subsidiaries, which operate across Europe, have not changed.

Two of the operator’s service companies – Sazka Group CZ and Sazka Group UK Limited – have been renamed to Allwyn Services Czech Republic and Allwyn Services UK Ltd respectively.

Alwynn stressed that just the legal names have changed and the ownership structure remains the same.

“We have decided to rename our key entities’ legal names to align with our new Allwyn brand,” said Robert Chvátal, CEO of Allwyn. “Our games will continue to be offered under the iconic local brands which our customers love.”

In March, Allwyn was announced as the winner of the UK National Lottery licence tender, which had belonged to Camelot for the last 28 years. The company said that its rebranding to Allwyn was in relation to the bid for the National Lottery tender.

The following month Camelot launched a high court challenge against the decision, claiming that the Gambling Commission “got this decision badly wrong”.