Scientific Games hands senior marketing role to Stamstad

Scientific Games as appointed Steven Stamstad as its senior vice president of marketing and communications, with a remit to increase engagement with key stakeholders around the world.

Stamstad, who will report directly to president and CEO Barry Cottle, will have responsibility for elevating Scientific Games’ global position and instituting data-driven, marketing best practice to drive results.

Stamstad will also focus on developing new products, building brand franchises and expanding innovation across the Scientific Games portfolio of omni-channel products.

“Steve is a fantastic addition to our Scientific Games executive team,” Cottle said. “His years of global marketing expertise in the gaming, entertainment and sport sectors, coupled with his mobile and online experience will help us create a world-class global marketing team, drive revenue growth and take Scientific Games to the next level.”

Stamstad joins after a spell as vice president, global brand marketing, at vacation home rental online marketplace HomeAway, which is part of US travel giant Expedia.

Prior to this, Stamstad spent time as vice president of worldwide marketing at Electronic Arts, as well as a vice-president of marketing and creative, at The Walt Disney Company.

The appointment comes after Scientific Games last week set out details of an initial public offering for its SciPlay social gaming subsidiary, with the aim of raising up to $352m (£269.4m/€313.5m) through the sale of Class A common stock.

A total of 22m shares will be made available through the offering, each expected to be priced at between $14 and $16.