MegaLotto names former William Hill online MD as CEO

Lotto betting start-up MegaLotto has appointed Grant Williams, previously online managing director at William Hill, as its chief executive.

Williams (pictured) will begin his new role on April 1 having resigned from William Hill in November last year, when the bookmaker began a restructure of its digital division in relation to its pending acquisition of Mr Green owner MRG Group.

Prior to his spell as online managing director at the bookmaker, William served as chief operating officer of the William Hill Online division.

Earlier in his career, he spent over a year as operations director at Premier Lotto in Nigeria. Williams also enjoyed an 11-year spell at Gaming Media Group, during which he held roles such as a non-executive director and chief operating officer.

Speaking about his new role at MegaLotto, Williams said: “There’s a huge amount of growth and innovation to come in the online lottery space, with our goal to build the world's largest brand within online lottery games.

“In a fast-paced marketplace, we are not here to deliver yet another product and set of propositions, but to explore new ways to disrupt and develop the end-to-end lottery experience, from the build-up to the draw, all the way through to the results.”

MegaLotto launched in January this year with support from igaming-focused venture capital fund Optimizer Invest. The start-up has already secured a partnership with Gaming Innovation Group, under which the two parties will work together to offer odds on international lottery draws, as well as casino games, in multiple markets.

“We want to create a world-class interactive user experience for consumers online, and Grant is the perfect candidate to make that happen,” Optimizer Invest chief executive Petter Moldenius said. “With Grant on board, we can continue to create something unique and innovative in the market.”