Lottoland’s Alot Solutions invests in G Games

The B2B division of lottery betting giant Lottoland, Alot Solutions, has made what it calls a “significant equity investment” in G Games, the igaming content developer formerly known as Gamevy.

Alot noted that G Games would continue to operate independently, though added that it would be able to leverage the developer’s products to enhance its current B2B offering of prize cover, technology and content.

The businesses will also collaborate on ad-hoc strategic opportunities such as lottery tenders. The terms of the investment have not been disclosed.

“This is another significant investment for Alot Solutions in a class-leading B2B lottery supplier,” Alot Solutions chief executive Michael Carruthers commented. “I am very impressed by G Games’ lottery content and the reach they have in the industry and I look forward to working more closely with them over the coming months and years.

“This investment will help us to grow faster as we power innovation in the lottery, gaming and prize promotion sectors to benefit players, operators and their good causes.”

G Games is the business formed through the merger of Gamevy and Glück Games in October 2018, which was originally known as Glück Group before its rebrand.

The business has established a significant presence in the lottery sector, working with national lotteries in countries such as Germany, Turkey, Italy, Latvia, Norway, Denmark and Morocco.

“I am pleased to have Alot Solutions on board as an investor,” G Games chief executive Paul Dolman-Darrall said. “I believe the relationship will help both businesses expand and explore new and exciting opportunities.”