Lottoland rebrands B2B division as ALOT Solutions

Lottery betting operator Lottoland has rebranded its business-to-business arm as ALOT Solutions in an effort to provide a clear distinction between its various divisions.

Mike Carruthers will continue to serve as chief executive of the newly named segment, which operates as a separate arm to the Lottoland consumer-facing division.

ALOT Solutions supplies prize cover, games and technology to state lotteries, charity lottery, gaming operators and consumer goods companies.

“The time is right for the solutions part of Lottoland to have its own identity,” Carruthers said. “As ALOT Solutions, we are able to focus on our mission of powering innovation to benefit players, operators, state lotteries and their good causes.

“We are making ALOT Solutions the go-to provider for prize cover, games and technology and we look forward to partnering with even more innovative lottery, gaming and non-gaming operators in 2020 and beyond.”