NH approves exclusive sports betting contract for DraftKings

The New Hampshire Executive Council has voted to approve the state lottery’s decision to award DraftKings an exclusive contract to operate sports betting in the Granite State. 

While legislation signed into law by Governor Chris Sununu in July allows for up to 10 retail sportsbook locations and five mobile offerings, it appears that DraftKings will serve as the state’s sole betting operator.

Its proposal to operate exclusively, which will see it return 50% of betting revenue to the state, was ranked as the best financial package, with the fastest implementation timeline, paving the way for a launch in January.

“We moved fast to get this done, and the deal is a win for New Hampshire,” Governor Sununu said. “We are partnering with a world-class company to provide a first-rate customer service experience. 

“With today’s vote, everyone will now be able to bet on Tom Brady and the New England Patriots in time for this year’s Super Bowl.” 

As part of its commitment to working closely with the New Hampshire Lottery, DraftKings will open an office in the state. 

“Today’s affirmative vote begins a partnership with DraftKings that will offer our players an exciting opportunity to participate in sports betting with a trusted partner,” New Hampshire Lottery executive director Charlie McIntyre said of the council approval. 

“The introduction of sports betting will broaden the appeal of the New Hampshire Lottery and engage new and existing customers, while generating millions of dollars in additional revenue to support education,” McIntyre continued. 

“We are working directly with DraftKings to implement a sports betting system that both engages players, while also ensuring all appropriate safeguards are in place. The New Hampshire Lottery and DraftKings expect to launch mobile sports betting this January.” 

Read the full story on iGB North America.

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