Cherry iGaming subsidiary picks up local UK licence

Cherry iGaming subsidiary PlayCherry has secured a local UK licence for gaming operators.

Granted by the UK Gambling Commission, the licence covers casino and sports betting across the entire UK market.

Cherry iGaming will use the licence to support flagship brand CherryCasino.com, as well as recently re-launched white label EuroSlots.com and Sunmaker.com.

Jonas Wåhlander, chief executive of Cherry iGaming, said: “Through a wide offering we will have a brand for every key customer segment in the UK market, encompassing all types of products to engage with them.

“With the current presence and insight we have, combined with ComeOn’s experience, we expect a positive entry into the market and are excited about the potential of this very important market.”

Related article: Cherry growth ‘faster than the market’ in third quarter