AGA study highlights confusion over legal betting in US
The American Gaming Association (AGA) has pledged to strengthen its education efforts after new research found that over half of consumers who wagered with unlicensed operators in the US did not know they had gambled illegally.
Conducted by market research consultancy Heart + Mind Strategies on behalf of the AGA, the study ran from December 2019 to January 2020 and included 3,451 interviews with American adults aged 21 and over.
While 74% of respondents said it was important to only bet with legal providers, 52% admitted to gambling with illegal operators in 2019.
However, some 55% of players that bet via these unlicensed sites were unaware that these sites were in fact illegal.
Other key findings from the study suggested that the expansion of regulation across the US was cannibalising offshore handle and revenue.