Parimatch on the importance of optimising payments for gambling consumers

Cards are the most popular method around the world, including the countries, where Parimatch operates, although there are regional variations, says Olga Golikova, head of payments for Parimatch Tech.

Google Pay and Apple Pay, although also use credit cards, offer a much better user flow and therefore are now growing in popularity. Mobile payments are the main option in Africa, but cards are expected to grow in popularity there too, while terminals are frequent in the CIS countries.

As a company operating across various jurisdictions, Parimatch offer a wide variety of payment options and the current emphasis is put on understanding the payment flow for each of those methods in order to optimise them.