STS Gaming Group owner invests in Better Collective

Mateusz and Zbigniew Juroszek, the owners of Polish bookmaker STS Gaming Group, has purchased 140,000 shares in affiliate marketing giant Better Collective for approximately €1m (£889,773/$1.1m).

The investment builds on an existing relationship between the two businesses, after STS signed an affiliate partnership with Better Collective in March of last year.

“We see a lot of potential in the company, which has already announced its third acquisition this year – two in the US, one in the UK,” STS chief executive Mateusz Juroszek (pictured) said.

“It is very important to us, as Better Collective is such a large and very well-known entity, especially in the Americas where the iGaming industry is growing rapidly,” he continued. “This investment is our long-term asset; we consider increasing the capital commitment of Better Collective in the future.”

Better Collective’s current portfolio includes over 2,000 websites and products, including the online gambling information website MyBettingSites.co.uk that it acquired earlier this month.

STS has this year focused on expanding into more European countries outside of its core market – and claims to be the first Polish bookmaker to do so – with a focus on Germany and the UK in particular.