SG Digital brings in new CFO from Playtech

Alexander Ambrose has been charged with helping lead SG Digital's US expansion plans after being appointed chief financial officer of the Scientific Games division.

Ambrose joins the company having most recently served as UK finance director at Playtech. Earlier in his career, Ambrose also had a spell as finance director at Ash Gaming.

In his new role, Ambrose will focus on SG Digital's US growth efforts. Scientific is one of several companies to have upped its activities in the country in response to the Supreme Court ruling on PASPA.

SG Digital was formed earlier this year after the merging of Scientific Games’ existing digital division with NYX Gaming, following the CAD$775m (€519.6m/US$626.5m) acquisition of the latter. 

Speaking about Ambrose’s appointment, Jason Walbridge, chief operating officer at SG Digital, said: “Alex is the perfect addition to our team as we level up our product portfolio and continue the rapid transformation of our sportsbook business to meet the needs of our growing US customer base.

“As a finance leader with strong industry expertise, he has extensive experience leading finance teams in a multi-product environment.”

In August, Scientific revealed that its SG Digital business is powering sports betting services at the Caesars-owned Horseshoe Tunica Hotel & Casino and Harrah’s Gulf Coast Hotel & Casino in Mississippi.

Scientific is also working with Caesars on sports wagering in New Jersey, while the company plans to launch with Kindred Group in the state before the end of the year. Kindred will utilise SG Digital’s Open Platform System and Open Gaming System.

Ambrose will be based in SG Digital’s London office in the UK and report directly to Michael Quartieri, executive vice-president and chief financial officer of Scientific Games.

Quartieri said: “We are thrilled to have Alex join SG Digital and our global finance team. His in-depth financial experience in iGaming will enable him to drive operational excellence, execute best practices and position us for growth in our iGaming and sportsbook businesses.”