Racing Post secures majority stake in Apsley

Racing Post has acquired a majority stake in sports betting website and mobile application business Apsley Group International.

Terms of the deal were not disclosed, but Racing Post said the acquisition will support its ongoing diversification beyond horse-racing.

Apsley owns and operates freesupertips.co.uk and myracing.com , as well as the FreeSuperTips and My Racing Results apps.

James Prosser and Jake Apperley will continue to run Apsley on a day-to-day basis, while the company’s main office will remain in Bristol, England.

“We are really excited to be joining forces with Apsley; what they have achieved with their digital products has been very impressive and the business is still growing strongly,” Racing Post chief executive and editor-in-chief, Alan Byrne, said.

“Providing more sports betting content digitally is a key part of our strategy.

“We are excited about what the future holds and really looking forward to working with James and Jake and their talented team.”

Apperley and Prosser added: “We are delighted to have the opportunity to work with Racing Post; their strong brand recognition, wealth of experience and advanced technology will enable us to enhance our business and continue our growth.”

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