SG targets esports expansion with GameScorekeeper deal

Scientific Games has entered into a data partnership with GameScorekeeper as part of an ongoing effort to expand its services into the esports market.

The agreement with Danish data provider GameScorekeeper will see Scientific Games receive automated data for use in its sportsbook software and sports pricing offerings, including its Esports Scoreboard Product.

GameScorekeeper will provide Scientific Games with historical and live match data, including an esports scoreboard from major games such as Counter-Strike: Global Offensive (CS:GO), League of Legends (LoL) and Dota2.

“We’re thrilled to partner with GameScorekeeper to provide our partners with reliable live match data for the esports that players and spectators love,” senior vice president sportsbook, digital at Scientific Games, Keith O’Loughlin, said.

“In esports, data is king, and both the players and audience require a streamlined feed of information in real-time. Partnering with GameScorekeeper, we’ll be able to provide that world class experience.”

GameScorekeeper founder and chief executive Felix Klastrup added: “We are happy that there continues to be a high demand for our offer of accurate esports data and that we can now count a highly respected operator such as Scientific Games among our clients.

“In a booming market like esports betting, it’s all about gaining a first-mover advantage and companies who invest in quality data gain exactly such an advantage.”