Inspired pens virtual sports deal with BetStars

Inspired Entertainment has become the exclusive provider of online virtual sports to BetStars, the The Stars Group's proprietary sports betting brand.

The agreement will see a range of Inspired’s scheduled and on-demand virtual sports titles rolled out for the brand.

Inspired will kick off the partnership by rolling out its Rush Football 2 game on BetStars' dot.com site. The product has been developed using motion capture technology to offer as realistic a betting experience as possible for customers.

Steve Rogers, chief commercial officer for virtual sports at Inspired, said he was delighted to have partnered what he described as “a powerhouse” in the online and mobile wagering market.

“This agreement gives us the ability to appeal to one of the largest base of players around the world,” he added.

Image: Inspired