ESportsCentral expands into gambling affiliate partnerships

Alternative media business Media Central Corporation has entered a number of affiliate marketing partnerships with esports gambling websites as part of an effort to further monetise its new ECentralSports digital media platform.

The arrangements will see ECentralSports add gambling to its content offering, with a dedicated gambling stream to link to several operators including Loot.Bet, ArchaneBet, and BeWinner.

The stream will focus on Counter Stike: Global Offensive (CS:GO), League of Legends and Dota 2, which ECentralSports noted account for 85% of esports betting activity.

Launched earlier this month, ECentralSports provides users with access to news, gaming coverage, analysis, events and lifestyle features, all focused on the esports sector.

“We are working on creating content to help our readers find the online betting platform that works best for them,” ECentralSports editor John Lucas said. “This adds to our overall content offering and positions ECentralSports as a go-to hub for all things esports.”

Media Central chief executive Brian Kalish added: “The fact that we have just launched ECentralSports mere weeks ago and have already introduced affiliate marketing to monetize the site proves how committed we are to creating a profitable and modern media company that delivers value to shareholders.

“Affiliate marketing has already proven to drive revenue and ROI across our other platforms, and we look forward to similar results with ECentralSports.”