Clarion Gaming enters partnership with Bayes Esports

The agreement will see Bayes provide expert commentary for Clarion’s Esports Betting Calendar, which is to feature exclusively on ICE365.com. The Esports Betting Calendar, produced by Clarion and Esports Charts, will let readers see a month-by-month list of upcoming tournaments, which may be filtered to only include those with a “significant betting impact”, giving the betting industry an insight into the scope and scale of esports events.

Clarion’s head of esports William Harding said: “Our Esports Betting Calendar represents a bespoke data and information resource which has been built exclusively for the B2B betting sector. Bayes can help users of the Calendar take the next logical step and integrate esports tournaments into operators’ betting platforms.

“I have to say that it will be a joy to have Bayes on board ICE365.com providing expert commentary on the Betting Calendar’s tournaments.”

Bayes, formerly known as Dojo Madness before its 2020 rebrand, also has exclusive partnerships with Riot and the ESL.

Martin Dachselt, CEO of Bayes Esports, added: “Clarion Gaming has a pedigree in the global betting space and has succeeded in connecting the gaming community throughout the world. Just like Bayes Esports, it is hard to introduce important standards to an industry and tying in the ecosystem by enabling sector-specific insights and uniting the world’s most ambitious brands.

“Collaborating with a global leader like Clarion expands the scope of understanding of other markets as well as core topics within the esports gaming industry.”

The Bayes deal represents Clarion’s third high profile agreement in the last month, after partnering with both Fulwood Media and Abios.