PlayUp makes latest Australian acquisition

PlayUp has moved to further bolster its presence in Australia by acquiring social wagering platform betting.club.

The platform allows users to rate and share form, tips and bets, as well as share their wins with friends and other punters.

PlayUp purchased betting.club from Sydney-based club organisations Mounties Group, Campsie RSL and Club Rivers.

The deal comes after PlayUp last month also acquired Sydney-based ClassicBet.

“betting.club has been on our radar for sometime as they have built a truly social wagering platform used by a high volume of punters as well as developed an innovative app and online presence,” PlayUp chief executive Daniel Simic said, according to 5star Media.

“We’re committed to enhancing the social and community focus of the platform as well as integrate the PlayChip as an optional wagering payments and rewards offering.”

Kelly Signell, chief executive of betting.club, added: “PlayUp has significant momentum and importantly has demonstrated to us their ability to grow and engage online communities which is fundamental aspect of betting.club.

“We’re pleased to see betting.club now join the PlayUp ecosystem and our clients will no doubt benefit from the opportunity to use the PlayChip Utility Token in both the online platforms and potentially in some of the largest club venues in Australia.”

Related article: Australia’s PlayUp acquires ClassicBet