OK tribe strikes social and sports deal with Betconstruct

The Iowa Tribe of Oklahoma, has launched a new social casino product powered by Betconstruct, with the deal also allowing for the supplier to provide sports betting technology to the tribe’s non-profit igaming solutions arm GreySnow Group. The social platform is integrated with the tribe’s land-based loyalty program, allowing it to engage and retain players when they are off-property. The Iowa tribe currently operates two land-based casinos, Cimmaron Casino and Ioway Casino, as well as a travel plaza with slot machines, in the state. Cimmaron Casino general manager Stephan Burris said the venue was excited to partner Betconstruct to roll out its new social casino product. “We want our patrons to be familiar with what we believe will be a big part of the future of casino entertainment,” Burris explained. “This application offers a small example of what’s to come while further enhancing our relationships with our patrons through rewards and direct marketing.” This new agreement will also see Betconstruct provide GreySnow Group with its sportsbook technology, once legislation allowing for the launch of legal betting passes. This builds on an existing agreement with GreySnow, to provide online poker software. Read the full story on iGB North America.