Merkur begins Totolotek overhaul

Gauselmann Group’s Merkur Sportwetten subsidiary has begun its overhaul of the recently-acquired Polish betting and gaming business Totolotek, with a number of enhancements made across retail and digital channels.

This has begun with Totolotek shops in the country’s capital Warsaw being renovated and fitted with new betting terminals, as well as Merkur’s sun logo being added to the signage. The enhancement of retail locations throughout Poland will continue over the coming months.

The operator’s online offering has also been enhanced, with the Totolotek.pl site migrated to Gauselmann’s platform. The website has been revamped with a new user interface, designed to allow customers to quickly and easily place bets, with a new Android app also rolled out.

“A comprehensive modernisation project has never before been seen in the Polish betting market,” Totolotek chief executive Adam Lamentowicz said. “Our parent company’s great commitment is paying off: the response from our customers, both in the betting shops and online, has been overwhelming.”

The overhaul follows Gauselmann acquiring Totolotek from Intralot, via Merkur Sportwetten subsidiary XTiP Polska, with a deal agreed in March this year.

Image: Gauselmann.de

“Totolotek is one of the most renowned sports betting companies in Poland,” Merkur Sportwetten managing director Niko Steinkrauß said. “With its integration into our corporate structure, we would like to further promote the success of Totolotek and sustainably strengthen its position in the market.

“We are convinced that this will be possible with our innovative products as well as our experience and financial strength.”