mybet to close poker offering

mybet has announced that it is to shut its poker business as part of its ongoing ‘fundamental strategic reorientation’ to focus its efforts on betting and casino games.

Last year, the firm’s poker arm generated €1 million ($1.1 million) in revenue, compared to annual total revenue of €63 million, but will cease operations on June 30.

mybet will now inform customers about how their accounts will be managed, and how they can have their funds returned.

Zeno Osskó, chief executive of mybet, said: “The poker business contributed with only a minor share to our revenue and delivered virtually no contribution to the operating result of the group.

“In addition, we do not see a sufficient growth potential in this area to support the operational turnaround in the short term.

“From our point of view, continuing our poker offering was not expedient, especially in the light of the upcoming introduction of the new mybet platform.”

The decision to close the offering comes ahead of the launch of a new IT platform for the company’s entire product range, which is due to go live this summer.

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