Kindred expands US footprint with CA and AZ market access

| By Robin Harrison
Kindred Group has prepared for the potential legalisation of sports betting in Arizona and California by signing a partnership with the Quechan Tribe of the Fort Yuma Indian Reservation.

The Fort Yuma Indian Reservation extends from southeastern Imperial County in California to western Yuma County in Arizona. 

On this land it operates the Quechan Casino Resort in California, and the Paradise Casino in Arizona. 

The ten-year deal with Kindred allows the Unibet operator to launch sports betting, across online and retail channels, as well as igaming, when regulation permits.

Kindred is currently live in Indiana, New Jersey and Pennsylvania, with access agreed for an additional seven states, including Illinois and Ohio.

“Going west is truly exciting and the partnership with Quechan Tribe of the Fort Yuma Indian Reservation will grant Kindred access to two key states in the US market,” Kindred’s senior vice president for the US Manuel Stan commented. “California is likely to become one of the largest markets in the world, with yearly revenues expected to pass $2bn while Arizona, is expected to reach $200m yearly sports betting revenues at maturity. 

“Securing early access to these two key states puts us in a great position to prepare a successful launch together with a great partner with a strong local presence.”

The tribe’s president Jordan Joaquin added: “The Quechan Indian Tribe of Arizona and California is excited to be partnered with the Kindred Group, a world leading online sports book and gambling company, which will bring an exciting new form of gambling to the public and revenue for our tribal members.”