GiG pens head of terms deal with European land-based operator

Under the deal, GiG will provide the operator with its player account management platform (PAM), front-end delivery and content management system (CMS).

GiG said the deal with the operator, which has been active in the live casino sector for more than 25 years, will run for an initial five-year period.

The provider added that it expects to formalise the agreement in the coming weeks and for the operator to go live with its solutions in the second half of 2023.

“The opportunities in driving the transformation of land-based operators to online continues to grow for us, as it does for the industry in general,” GiG chief executive Richard Brown said.

“Having executed many of these projects across both emerging and regulated markets, we are happy to partner with another company that carries strong retail experience, and to drive value into the diversification of their organisation.”